51.2% of Spaniards sing in the car. Based on this data, Proximity Barcelona and Škoda Auto have create a spot to advocate for those moments in which we feel like pop stars. No matter if we detune, all that matters is having fun with family. Because as the current position of Škoda says: we think cars you only think about what you are going to live in them.
Film advertisement created by Proximity, Spain for Skoda, within the category: Automotive.
General Creative Director: Eva Santos
Creative Director: Ramón Caba
Copywriter: Federico Narbon, Edu Escudero
Art Director: Rodrigo Chaparreiro
Client Service Director: Amanda Muñiz
Account Director: Arantza Bilbao
Account Supervisor: Aida Mateo
Strategic Planner: Patricia Urgoiri
Producer: Sonia Fernandez