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I Gotta Be Me

Agency Network: 
Published/Aired: 
April 2019

Description

In a celebration of individuality and what happens when amazing music styles come together, ŠKODA has partnered with five unique musical artists making waves in their own genres for its latest UK brand campaign.

ŠKODA’s latest creative continues the story of its Driven by Something Different attitude, which champions individuality and self-confidence; attributes shared by its customers.

ŠKODA partner Paloma Faith has joined forces with British artists from different musical genres including classical, pop-rock and grime, to reprise Sammy Davis Jnr’s 1968 track I’ve Gotta Be Me —with each artist releasing their own version.

The advert explores five unique scenes featuring different ŠKODA models including the Fabia, Karoq, Kodiaq vRS and the new Scala, which launches in the UK this summer.

Music:

“I’VE GOTTA BE ME”
Paloma Faith
RCA Records a division of Sony Music Entertainment UK Limited

“I’VE GOTTA BE ME”
Lady Leshurr
RCA Records a division of Sony Music Entertainment UK Limited

“I’VE GOTTA BE ME”
The Kingdom Choir
Sony Music Entertainment UK Limited

“I’VE GOTTA BE ME”
Alexis Ffrench
Sony Classical a division of Sony Music Entertainment UK Limited

“I’VE GOTTA BE ME”
The Sherlocks
Infectious Music Ltd, a BMG Company

Film advertisement created by Fallon, United Kingdom for Skoda, within the category: Automotive.

Advertising Agency: Fallon, London, UK
Chief Creative Officer: Chaka Sobhani
Agency Producer: Georgina Pearson
Creative Directors: Ronaldo Tavares, Ricardo Motti
Director: Henry Scholfield
Production Company: Caviar / London
Executive Producers: Sorcha Shepherd
Producer: Campbell Beaton
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