The legend of PITERA

Agency Network: 
November 2019


There are stories. And there are legends. For SK-II, the legend of Pitera began in an old sake brewery. A chance observation of an old Toji’s miraculously youthful-looking hands with a stark contrast to his wrinkled face unlocked the secret to the Power of Pitera. Join Imma, Japan’s first virtual human, unleash the Power of Pitera with Ayase Haruka, Dou Jing Tong and Behati Prinsloo through an exciting mix of manga, music and mixed reality. PITERA™ is the secret behind the entire SK-II skin care line. Rich in vitamins, amino acids, minerals, and organic acids, PITERA™ improves uneven skin tone, minimizes darks spots, smooths fine lines and wrinkles, and boosts radiance with a combination of more than 50 micro-nutrients.

Film advertisement created by SK-II, United States for SK-II, within the categories: Beauty, Fashion.

Advertising Agency: SK-II inhouse, United States of America
Concept Creator And Executive Creative Director: Neel Majumder
Cgi: Modeling Cafe
Model: Imma [ Virtual Girl ]
Model: Behati Prinsloo
Model: Ayase Haruka
Model: Dou Jing Tong
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Orejo's picture

It´s funny cause in spanish, "pitera" means awful/nasty/lame, it comes from "pito=dick/pinus", "pitera=like a dick".

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sevendayscuisine's picture


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