The game

Agency Network: 
November 2007


Thousands of kids in the Netherlands play sports enthusiastically every weekend. And their parents cheer them on with equal or even greater enthusiasm. That's great. But enthusiastic support too often turns into verbal aggression these days. And there are parents and coaches that would actually like to take over the game from the kids completely. That's why the Institute for Non-Commercial Advertising (SIRE) is launching the campaign: "Let the children play their game"

Film advertisement created by JWT, Netherlands for SIRE, within the category: Public Interest, NGO.

Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Martijn van der Werf
Copywriter: Thijs de Boer
Director: Hein Mevissen
Producer: Suzanne Huisman / Pink Rabbit
Editor: Annelien van Wijnbergen / Aan de Costa
Music: Geert van Galen / Studio de Keuken
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Khairul Akbar's picture


Khairul Akbar
Activity Score 4
Copywriter at dentsu Indonesia |

Only God Can Judge Me

account_guys_suck's picture

Same brief. Way, way better ad:

Activity Score 12
dannyvall's picture

i like it, literally don't let the boys play, remainds me my own childhood, hahahahaha

Activity Score 78
Creative Director
Ann_1978's picture

hahahahahaha..this is good
some thing New here...i love it ;)

Activity Score 22
Mohammad Hassan's picture

ohhh how can he do that ?

Mohammad Hassan
Activity Score 4
Temple's picture

Oh, the problems dutch society has.

Activity Score 11339
Creative Director
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