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Agency Network: 
Published/Aired: 
December 2017

Description

Single Step is an association in help for LGBTI youth in Bulgaria. Its patron did 10 000 repetitions of push-ups, pull-ups and squats for charity. We captured his physical pain while completing this challenge in parallel with the pain bullied kids have to endure on a daily basis: hate, stigma, rejection, verbal and even physical abuse. A pain like no other. A pain that has to stop.

Film advertisement created by Havas, Bulgaria for Single Step, within the category: Public Interest, NGO.

Advertising Agency: Havas, Sofia, Bulgaria
Art Director: Martina Solakova
Copywriter: Ivan Dimov
Additional credits: Aesthetic by Science
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