Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too.
Film advertisement created by Dentsu Aegis Network, Thailand for Singha Estate, within the categories: Hospitality, Tourism, Public Interest, NGO.
Creative Group Head: Uthen Sukkrammi
Creative Group Head: Saranyu Klypun
Art Director: Seine Kongruangkit
Copywriter: Piragarn Somthong
Production House: JDI Bangkok
Strategic Planning Director: Pongsakorn Lertcumpeesil
Account Manager: Aea Amikawan