Instrument of Hope

Agency Network: 
April 2019


he Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York. ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community.

Film advertisement created by Publicis, United States for ShineMSD, within the category: Public Interest, NGO.

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Andy Bird
Executive Creative Director: Matt McKay
Creative Directors: Justin Via, Daniel Massih, Josh Horn
Associate Creative Director: Fabio Ozorio
Copywriter: Chris Wilson
Art Director: Eduardo Gomes
Creative Director of Design: Patrik Bolecek
Designer: Halli Rosin, Elizabeth Kenney, Spencer Chan
Strategy Director: Emily Canan
Music Producer: Rachel Rauch
Executive Producer, Production: Lauren Schneidmuller
Director, Program Management: Anna Fung
Senior Program Manager: Ron Jervis
Program Manager: James Cloughen
Senior Brand Logistics Manager: Rich Gladis
Platform Developer: Don Wang
Project Coordinator: Melanie Jarcaig
Director of Technology: Carlos Batista
Quality Assurance Analyst: Nidhi Murthy
Interactive Developer: Don Bui
Experience Designer: Shannon Andeel
Account Supervisor: Ayesha Khara
Photographers: John Tyler Donathan, Tiago Chediak
Videographers: Dexter Brierley, Joe Fusco, Tom Van Scoyoc, David Dougherty
Editorial / Production Company: Nice Pixels
Editor: Marc Lagana, Kevin Curran
Post Production Director: Elisa Gougoux
Producer: Kathryn Lemke, Maria Marmol
Audio Record & Mix: Nice Pixels
Sound Design: Nice Pixels
PR: Janice Snook / Janice & Associates PR
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kleenex's picture

sure is a nice looking instrument.

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