It Comes Naturally

Agency Network: 
October 2020


Set against the backdrop of both a global social justice movement and a moment of transformative cultural change, SheaMoisture’s all new “It Comes Naturally” platform was created to convey the essence of Black women in an unapologetic portrayal of a shared experience of resilience and creativity. “It Comes Naturally” is a forward-looking celebration of Black female culture and identity.

Film advertisement created by JOY Collective, United States for SheaMoisture, within the category: Beauty.

Advertising Agencies: JOY Collective, BBDO NY
Co-Creative Agency: JOY Collective
Chief Executive Officer: Kelli Richardson Lawson
President & COO: Orlena Nwokah Blanchard
Creative Director: Melanie Moore
Executive Producer: Caralene Robinson
SVP, Strategy & Client Services: Camille Blanchard
VP of Marketing: Ashley Grayson
VP, Operations & Business Affairs: Jane Quilter
Marketing Coordinator: Maya Hall
Copywriter: Bryna Jean-Marie
Digital Developer: Henry Jones
UX Strategy & Design: Rachel Harris-Evans
Marketing Coordinator: Lizzy Cadle
Graphic Designer: Jessica Taveras
Co-Creative Agency: BBDO NY
Worldwide Chief Creative Officer: David Lubars
Executive Creative Director: Daniela Vojta
Executive Creative Director: Susan Young
Copywriter: Oyinda Oluwa
Designer: Melanie Coyne
Designer: Amy Cruz
Executive Producer: Melissa Tifrere
Production Manager: Tatiana Lanier
Senior Business Affairs Manager: Heather Weissman
SVP, Senior Director: Khari Mpagazehe
Account Manager: Valentina Hernández-Alizo
SVP, Project Management Director: Stella Warkman
Planning Director: Kristin Tolbert
Junior Planner: Kamillah Collins
Design Strategist: Naja Bomani
Art: Bisa Butler, Reyna Noriega, Linda Mawala, Rachelle Baker, Alexis Eke, Monica Ahanonu
Animation Co: BUCK
Executive Creative Director: Orion Tait
Group Creative Director: Thomas Schmid
Art Director: Debora Cruchon
Executive Producer: Joe Nash
Head of Production: Kitty Dillard
Producer: Jess Pierik
Storyboard: Debora Cruchon, Thea Glad, Mercy Lomelin
Design: Debora Cruchon
Senior 3D Lead: John Karian
Lighting/Composite Lead: Chris Ribar
3D Modeling: Filipe Machado, Bryan Eck
Rigging: Ernesto Ruiz Velasco
Look Development/Lighting: Chris Ribar, Ylli Orana, Shane O’Hara, Joy Tien, John Karian
3D Animation: John Karian, Kevin Nguyen, Anton Tokar
Senior Animation Lead: Mercy Lomelin
2D Animation: Vero Gomez, Mercy Lomelin
Cel Animation: Lizzi Akana, Pilar Garcia-Fernandezsesma, Thea Glad, Mercy Lomelin
Animation Intern: Delainey Cummins, Nicole Pappas
Music Co: Big Sync Music
Composer: Crystal Caines
Music Supervisor: Alex Menck
Music Coordinator: Breanna McFarlane
Audio Co: Sonic Union
Voice over Artist: Mia Bankston
Mix Engineer: David Papa
Studio Director: Justine Cortale
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