Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges perceptions of Saudi, Arab, and Muslim women. Launched by SHE, an initiative highlighting Saudi heroines, ‘How Well Do You Know Her?’ seeks to challenge negative stereotypes by focusing on women’s achievements, before subverting expectations with a surprising twist.
Film advertisement created by Ogilvy, United Arab Emirates for SHE, within the category: Public Interest, NGO.
Chief Creative Officer: Paul Shearer
Creative Director / Copywriter: Mohamed Kamal
Account Lead / Business Lead: Hattan Ghalayini
Production Company: DejaVu / Dubai
Executive Producer: Manasvi Gosalia
Director: Omar Hilal
DoP: Crispin Kennedy
Client: The Center for International Communication