Mattress Heist

Agency Network: 
Published/Aired: 
April 2013

Description

Film advertisement created by Doner, United States for Serta, within the category: Retail Services.

Advertising Agency: Doner, Southfield, USA
Creative Directors: Ken Spera, Mike Brooks
Producer: Alexander Page Wendy
VP Brand Leader: DeWindt
Brand Leader Production: Melissa Zelinsk
Animation: Aardman Animation, Bristol, England
Director: Peter Peake
Senior Producer: Jason Fletcher-Bartholomew
Technical Director: Martin Blunden
Production Coordinator: Maggie O'Connor
Production: STORY
Executive Producer: Mark Androw
Producer: Rick Rosemeyer
Head of Production: Mary Langenfeld
Music & Sound Design: Nylon Studios
Sound Design: Dave Robertson
Music: Johnny Green
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Highest Rated

Temple's picture

Very good idea, way above the category's "sleeping bliss" scripts.

Temple
Activity Score 11341
Creative Director
kleenex's picture

ha ha.

kleenex
Activity Score 57895
Web Designer/Developer
Temple's picture

Very good idea, way above the category's "sleeping bliss" scripts.

Temple
Activity Score 11341
Creative Director
alausa's picture

good one!

alausa
Activity Score 1420
Creative Director at Noah's Ark
MattValenzuela's picture

Good characters :)

MattValenzuela
Activity Score 224
Art Director at BBDO Chile
MattValenzuela's picture

Good characters :)

MattValenzuela
Activity Score 224
Art Director at BBDO Chile
lemonAd's picture

I think they kind of forced the product benefits into the ad. The idea that counting sheep has become useless since the comfy mattress is cute tho.

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

Eduardo Mergener's picture

Fantastic. So much charm AND information in only 30" !

Eduardo Mergener
Activity Score 132
Copywriter
Eduardo Mergener's picture

Fantastic. So much charm AND information in only 30" !

Eduardo Mergener
Activity Score 132
Copywriter
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