The Pleasure of Dressing, The Rhythm

This piece, part of a larger campaign that advertised Senac's different specialized technical schools, plays on the typical visualization of a person taking off their clothes for generating pleasure, but reversing it: the person is dressing up in a fashionable manner, instead of stripping down.

This campaign for the MBA courses of Senac intended to focus on what the courses have to offer for the business-owner in a time of financial hardship in Brazil: a way to establish their own rhythm in the market.