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Agency Network: 
Published/Aired: 
July 2008

Description

Film advertisement created by Euro RSCG, Brazil for Semina, within the category: Health.

Advertising Agency: Euro RSCG São Paulo, Brazil
Creative Directors: Carlos Castelo
Copywriter: Carlos Castelo
Art Director: Rodrigo Corbari
Agency Producer: Vanessa Wallner
Director: Carlão Busato
Production Company: Margarida Flores e Filmes
Sound: Menina
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Tincho's picture

Hahahah thats cool.

The last scene with the rainbow and moving jeep wasnt necesary.

Tincho
Activity Score 1093
Art Director
Senhora Kolossa's picture

wtf!
when will you people stop making commercials for lubricants?
no one out there is sticking his stiff into the lucky hole and putting your product on thin wang wang, because he saw it on tv.
this is scam just like when the cow comes home.

Senhora Kolossa
Activity Score 483
Jung von Matt
copywriter.txt's picture

Senhora Kolossa don't like lubs. That's nice!

copywriter.txt
Activity Score 828
Copywriter
justsayin's picture

he. funny. but yea, the jeep scene could have been skipped.
and of course lube advertising can be effective, it's like any other product...

justsayin
Activity Score 225
Other
Retardacus's picture

That's both chucklesome and effective. Having said (written) that, I can't remember the brand. To be fair, I was watching with subtitles and maybe it's different in the native tongue.
Still worth the effort though.

Retardacus
Activity Score 6
Doofus Productions
floydeepurple's picture

Hahahaha...great!!

floydeepurple
Activity Score 349
Copywriter
Crisp One's picture

damn.....i can never look at a jeep the same anymore

Crisp One
Activity Score 2005
Other at New York
Frits Harkema's picture

Ah...the big billion dollar lubricant account has landed in Brasil. Is it always funny when you portray male/male sexual innuendo? Or can it become boring? I wonder.....

Frits Harkema
Activity Score 713
Antwerpen
i am zero's picture

very clear on insight, and one of the major users of the product.

appriciated.

pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

Tebajoke's picture

Great idea, very well produced. Result: good advertsing. Cheers!

Tebajoke
Activity Score 5
pepaaa's picture

This was based on two brazilian gay soldiers who decided to come out of the closet on tv and ended up being arrested by the army...apeared on every single tv channel!

pepaaa
Activity Score 69
ESPM
darkluna's picture

koool idea ..hahahahahahahahahahaha

darkluna
Activity Score 22
graphic designer
stitchy's picture

that sucks!!!

stitchy
Activity Score 779
creative design
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