The Internet of S**t Song

June 2017


Smart products can be pretty dumb if not developed to fit human behavior and needs. In our new Internet of Things dystopia, Alex the puppet gets tangled up in technology to clearly show the need for Semcons human centric approach to usability and technology.

Advertising Agency: Forsman & Bodenfors
Production Company: Camp David Film
Media Agency: Matter
VFX/Online: Frost VFX
Music/Sound Company: Redpipe
Set Dressers: Kaitlyn Coss, Hein Smith
Puppet Stylist: Zania Gerber
Art Director: Karin Jacobsson
Copywriter: Gustav Johansson
Creatives: Stefan Thomson, Magnus Almberg
Agency Producer: Lena Sellman
Account Director: Susanna Glenndahl Thorslund
Account Manager: Helen Johansson
Planner: Klara Knape
PR Strategist: Bjarne Darwall
Music Supervisor: Jenny Ring
Director: Daniel Warwick
Director of Photography: Johan Horjus
Executive Producer: Rickard Edholm
Editor: Marty Schenk
Grading: James Bamford
Music: HOQ
Production Designer / Fabrication Supervisor: Rob Carlisle
Art Director: Jason Human
Wardrobe Stylist: Sophie Fraser
Administrator: Elsa Carlisle
Puppeteer (Anomatronics): Xander Bosman
Marionette Puppeteers: Hansie Visagie, Thea Visagie
Set Dresser: Marissa Horn
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