Love It a Lang Time

The ongoing climate emergency is continually influencing the way we choose to live our lives, with many brands and businesses making the move to a more environmentally-conscious output. After spending ten years placing sustainability at the heart of its business, department store Selfridges is now launching Project Earth, a major initiative that looks to transform the future of ethical retail. From selling pre-loved clothes to renting outfits and repairing old items, these new commitments are set to radically change the business.
In order to kick-start this new drive for sustainability, Selfridges has collaborated with vintage personal shopping service Byronesque for a bold new campaign that pays homage to fashion icon Helmut Lang. Directed by Tansy Simpson and produced by Great Guns, the #Langevity campaign celebrates the timeless work of the artist and fashion designer with a contemporary call-back to his game-changing 1998 fashion show.