Advertisement

The Secret Kicker | Super Bowl 2020

Published/Aired: 
January 2020

Part of Collection

Description

Secret Deodorant has ignited a conversation around women’s equality with this new commercial ad for the Super Bowl. A preview of the Secret ad was shown on “The Ellen DeGeneres Show.” The spot is airing during the official Super Bowl Pregame Show, with the intent of kick-starting a discussion about “kicking inequality” just ahead of kick-off. Starring U.S. soccer players Carli Lloyd and Crystal Dunn, this ad is the latest from Secret to prominently highlight women’s social issues.

More than two-thirds of girls believe that society doesn’t encourage women to play sports so we are setting out to change this notion by spotlighting fierce female athletes – specifically two major women’s soccer players – in ‘The Secret Kicker,’ which is aimed at defying conventional expectations and championing equal opportunities for women.

Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now