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The Secret Kicker | Super Bowl 2020

Published/Aired: 
January 2020

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Secret Deodorant has ignited a conversation around women’s equality with this new commercial ad for the Super Bowl. A preview of the Secret ad was shown on “The Ellen DeGeneres Show.” The spot is airing during the official Super Bowl Pregame Show, with the intent of kick-starting a discussion about “kicking inequality” just ahead of kick-off. Starring U.S. soccer players Carli Lloyd and Crystal Dunn, this ad is the latest from Secret to prominently highlight women’s social issues.

More than two-thirds of girls believe that society doesn’t encourage women to play sports so we are setting out to change this notion by spotlighting fierce female athletes – specifically two major women’s soccer players – in ‘The Secret Kicker,’ which is aimed at defying conventional expectations and championing equal opportunities for women.

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