Seba in the 6ix

Agency Network: 
May 2018


To demonstrate his love and support for Toronto, Sebastian Giovinco - star player for Toronto FC - has launched a film that takes him on a journey through the city. The film follows the launch of the website, where people can find merchandise and all things Seba. The logo design is based on one of Giovinco's strengths on the soccer pitch, and how he can arc a free kick like no other player.

Film advertisement created by Mackie Biernacki, Canada for Seba Things, within the categories: Fashion, Retail Services.

Advertising Agency: Mackie Biernacki Sport, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Art Director: Aleks Kozakiewicz
Copywriter: Jonathan Dick
Strategist: Marcel Zierfuss
Account: Melissa Tobenstein, Claire Kilgour Hervey
Production House: Soft Citizen
Director: Matty McKane
Editor: Robin Haman
Post: Saints Editorial
Sound: Pirate
Sound Director: Vanya Drakul
Logo Animation: Storieboards
Transfer: Alter Ego
Colourist: Clinton Homuth
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