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Skaters

Agency Network: 
Published/Aired: 
February 2009

Description

With the claim “25 years rolling together”, the Seat Ibiza celebrates its anniversary with a heartfelt tribute to youth and freedom, represented by the evolution of skating. A subtle travel in time that features a nice cover of “Forever Young” as the soundtrack.

Film advertisement created by Atletico, Spain for Seat, within the category: Automotive.

Advertising Agency: Atlético International, Spain
Director: Hugo Menduiña
Creative Directors: Pepe Colomer, Josep Maria Basora
Art Director: Patrick Salvador
Account Executive: Rafael Pesaque
Agency Producer: Roger Lairisa
Production Company: Agosto
Producer: Victor Mata
D.O.P: Albert Roigé
Posproduction Supervisor: Sergi Roda
Postproduction: Infinia
Music: Youth Group
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Guest's picture

Drive Seat = Forever young = Not new

Guest
Blair Semenoff's picture

Not new but I like the tune and it's a relaxing video.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

there wasnt much evolution in skateboarding in this video...

Guest
picopalqlea's picture

right... they still using 4 wheels boards...

picopalqlea
Activity Score 999
Guest's picture

very very very good!
p.s. skateboarding is not a crime!

Guest
Guest's picture
Guest
Guest's picture

you're right, what a shame.
i hope the same person did these videos

Guest
kurtberengeiger's picture

Hmmm... Sorry, but for some reason skateboarding and a cover of "Forever Young" just don't work together for me... And that's no matter what Youth Group's music video looks like...

kurtberengeiger
Activity Score 7341
Copywriter
Guest's picture

well if you understood the feeling of skateboarding you would see how that song goes good with it

Guest
Blessed Besse's picture

breathtaking. joyful. tearful.

Blessed Besse
Activity Score 104

LOVE,

BLESSED BESSE

Guest's picture

really bad copies of dogtownboys style. horrible.

Guest
Guest's picture

i like the video but the end ruined it, "buy this it will make you feel young" is not creative, new, or hey try this one on for size "TRUE" unless its a 1962 Ford Cobra :)

Guest
Guest's picture

Nice footage but totally irrelevant to the shit car.

Guest
Guest's picture

Looks like someones been to Australia and watched the youthgroup video clip. Can't belive the band let them do it....

Guest
Guest's picture

i hate the exploitation of skateboarding.

Guest
Ad Fanatic who hate Rip-Offs...'s picture

Hey it's a total rip off from the music video of Youth Group's cover of 'Forever Young'!

Ad Fanatic who ...
Activity Score 58
Art Director
Guest's picture

Don't steel skaters attitude for such a shit. No one belives you anyway.
That's not cool, that’s chumming up.

Guest
Guest's picture

Youthgroup playes this song they are awesome.

Guest
Guest's picture

didn't grey italy do an ad with fingers playing football? then they say that are the italians to play copycat...

Guest
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