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Agency Network: 
Published/Aired: 
February 2011

Description

Film advertisement created by Leo Burnett, United States for Sealy, within the category: House, Garden.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Creative Director / Art Director: Lee Walters
Creative Director / Copywriter: Shane Hutton
Senior Agency Producer: Scott Gould
Account Director: Christa Tanner
Production Company: aWHITELABELproduct
Director: Arni & Kinski
Cinematography: Darius Khondji
Special Effects: MassMarket
Editors: John Hopp, Steve Prestemon / The Whitehouse
Music Company: Carmen McRae / DG Remix
Sound: Eleven
Color: Cinelicious
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Highest Rated

MMDPS's picture

I agree with Kleenex, it's going to going to be an uphill battle to try to change the public's established conditioning regarding foam mattresses.

0:12-0:13 Guile's flash kick.

MMDPS
Activity Score 34
morse's picture

Not bad. Slow motion always works.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture

i can't wait to see more from the "better on springs" campaign... Leo Burnett deserves every damn dollar they get from sealy for saving them from the outer space foam beds

Ron Burgundy
Activity Score 1630
Art Director at Southern California
imagineit's picture

I love this!! I want a sealy now!

imagineit
Activity Score 550
Yarp's picture

For some reason I wanted not to like it at first, but I do!

Yarp
Activity Score 385
Copywriter at Freelance
kleenex's picture

I like it, buuuttttt the memory foam could give me the better sleep at night.

kleenex
Activity Score 58621
Web Designer/Developer
MMDPS's picture

I agree with Kleenex, it's going to going to be an uphill battle to try to change the public's established conditioning regarding foam mattresses.

0:12-0:13 Guile's flash kick.

MMDPS
Activity Score 34
tazdar's picture

no...no...

tazdar
Activity Score 4
college
sushantd's picture

love it!

sushantd
Activity Score 125
Copywriter
greatmemoryfoam's picture

Really nice, I love it!
Greatmemoryfoam.co.uk

greatmemoryfoam
Activity Score 2
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