As the 2021/22 football season commences, Screwfix is entering its eighth year as a football sponsor on Sky Sports across the UK and Ireland. As an extra touch this year, the retailer will also be adding Soccer AM to its sponsorship line-up alongside Sky Sports, Quest, and S4C, offering a nine-month campaign full of humour, positivity, and a real celebration of the sport.
Whilst last year’s sponsorship focused on enjoying football at home during the pandemic, this year’s idents focus on returning to some sense of normality, and celebrating a job well done for both the audience and the players. The light-hearted spots begin with real-life scenarios of tradespeople finishing their work, before a sponsorship board slides into the background of the scene, and a voice-over asks them about the work they’ve just completed - reminiscent of a post-match interview.
Film advertisement created by Five by Five, United Kingdom for Screwfix, within the categories: House, Garden, Retail Services, Sports.
Client Director: Kimberley Barnacle
Head of Producers: Ellie Crew
Creative Director: Ravi Beeharry
Creative Director: Andy Mancuso
Copywriter: Tom Carr
Art Director: Luke Gray
TV Producer: Angus Smith
Senior Producer: Kieran Sait
Producer Placement: Isabelle Murray
Production Company: Chief
Director: Ben Tonge
Executive Producer: Colin Offland
Producer: Luke Filz