See the person

Agency Network: 
Published/Aired: 
May 2010

Description

Not-for-profit organisation Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'. Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilites. The music video encourages people to see the bands musical talent, and not the disability.

Film advertisement created by Leo Burnett, Australia for Scope, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett Melbourne, Australia
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Copywriter: Ellen Bullen
Art Director: James Orr
Director: Tov Belling
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Hiperion's picture

great job!

Hiperion
Activity Score 3092
Creative Director at zinkproject Valencia
TommyO's picture

Well done guys.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Hibon's picture

Thank you for this... advertising makes sence with this kind of work and ideas.

Hibon
Activity Score 3666

Simple ideas are the best !

alvinivanicko's picture

I find it catching and emotional.

alvinivanicko
Activity Score 253
Graphic Designer
deadlinecanwait's picture

veyyy nice

deadlinecanwait
Activity Score 107
Art Director
supertav08's picture

beautiful ad very touching

supertav08
Activity Score 198
tbwa/guatemala
Prime83's picture

Good one

Prime83
Activity Score 489
Creative Director at Huella Publicidad
art.vs.commerce's picture

sorry I don't think it's that great. The line see the person not the disability, but I can't see the people for 90% of the ad. Isn't it about being heard...having a voice....potential.....

art.vs.commerce
Activity Score 562
Art Director
dollypoppin's picture

Inspiring.

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Mantufayo's picture

yeah! inspiring

Mantufayo
Activity Score 574
Creative Director
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