Advertisement

Ex-Girlfriend

Agency Network: 
Published/Aired: 
May 2013

Description

The spot opens in the lock aisle of a big box home improvement store, where a customer is deciding between a Schlage lock and a different brand. It then flashes back to a...colorful breakup between the customer and his girlfriend in a restaurant, illustrating why someone would pay a little more for the stronger, more durable Schlage lock. The campaign also launches a new tagline for the brand: “Schlage: Strong Has a Name” to reinforce brand positioning and the importance of buying a strong lock.

Film advertisement created by Young & Laramore, United States for Schlage, within the category: House, Garden.

Advertising Agency: Young & Laramore, Indianapolis, United States
Creative Director: Bryan Judkins
Art Director: Zac Neulieb
Copywriter: Scott King
Brand Action Strategist: Adrienne Bailey
Account Director: Brad Bobenmoyer
Account Manager: Lucia Bayt
Associate Media Director: Shannon Quinn
Media Supervisor: Megan Suttile
Agency Producer: Amy Jo Deguzis
Production Company: Tool of North America
Director: Sean Ehringer
Producer: Leanne Amos
Director of Photography: Jim Denault
Editorial: Cutters LA
Editor: Adam Parker
Exec. Producer: Josianne Cote
Animation / End Tag: Imaginary Forces
Creative Director: Michelle Dougherty
Producer: Melissa Johnson
Log in to post comments
kleenex's picture

I AGREE...

kleenex
Activity Score 58721
Web Designer/Developer
certaintly's picture

couldve been better

certaintly
Activity Score 3988
Vladislav's picture

Memes are popular. An overly attached girlfriend.

Vladislav
Activity Score 2407
Client Servicing at Advertising Agency Voskhod
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now