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Ready, shave, shine

Agency Network: 
Published/Aired: 
April 2015

Description

Editor: J.J. Lask

Film advertisement created by JWT, United States for Schick, within the category: Health.

Advertising Agency: JWT, New York, USA
Executive Creative Director: Sarah Barclay
Creative Directors: Matt Zavala, Suyin Sleeman
Copywriters: Erin Copithorne, Kate Carter
Head of Production: Lisa Setten
Executive Producer: Jason Way
Director of Music: Paul Greco
Music Producer: Matt Nelson
Account Team: Claire Capeci, Ariel Stern, Erik Wagner, Amy Achenbaum, Angela Gonzalez
Director: Adam Shankman
Production Company: Independent Media
Editing House: PS260
Colorist: Tim Masick @ Company 3
Music House: Wojahn Music and Sound Design
Audio Engineer: Tom Jucarone / Sound Lounge
Media Agency: MEC
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Highest Rated

Kalinn's picture

I think this advertisement did a really good job in using things that female tweens like. Pitch Perfect was a movie that came out not too long ago that a lot of teenagers really enjoyed and they just recently announced that there is going to be a second movie coming out. Also the songs that they did covers of are two very popular songs that most teenagers and young adults have heard. They also threw in the "cup song" which was one of the most popular and trending songs that came from the movie Pitch Perfect. Shick and Skintimate basically just combined all of these popular teen female things together to try to get money from girl teenagers. Some might prefer to buy from Shick or Skintimate than other brands now because they associated themselves with things that the teenagers find cool. Basically anything that becomes extremely popular can really be milked to get the most money out of it. Shick and Skintimate did a really good job with this cause not only did it reach out to the people who actually enjoy the things they referenced, but it also reached out to the people who don't as it kind of mocks the people who like it. At least the advertisement was fun and super quirky and showed off some creativity instead of just putting "Pitch Perfect" on their shaving cream labels.

Kalinn
Activity Score 24
kleenex's picture

Well I think the people in the ad had fun.

kleenex
Activity Score 58793
Web Designer/Developer
halaby87's picture

That was a bit too much fun

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

Kalinn's picture

I think this advertisement did a really good job in using things that female tweens like. Pitch Perfect was a movie that came out not too long ago that a lot of teenagers really enjoyed and they just recently announced that there is going to be a second movie coming out. Also the songs that they did covers of are two very popular songs that most teenagers and young adults have heard. They also threw in the "cup song" which was one of the most popular and trending songs that came from the movie Pitch Perfect. Shick and Skintimate basically just combined all of these popular teen female things together to try to get money from girl teenagers. Some might prefer to buy from Shick or Skintimate than other brands now because they associated themselves with things that the teenagers find cool. Basically anything that becomes extremely popular can really be milked to get the most money out of it. Shick and Skintimate did a really good job with this cause not only did it reach out to the people who actually enjoy the things they referenced, but it also reached out to the people who don't as it kind of mocks the people who like it. At least the advertisement was fun and super quirky and showed off some creativity instead of just putting "Pitch Perfect" on their shaving cream labels.

Kalinn
Activity Score 24
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