Window with the view

Agency Network: 
Published/Aired: 
May 2020

Description

In such a unique time when the outside world is barely livable, Saatchi & Saatchi Thailand and SCG Home would like to invite you to recreate a home where happiness is built from within especially during this quarantine period. #SCGHappyHome #SCGHomeyHappiness #HapinessWihinAHome #HappinessFromWithin Saatchi & Saatchi Thailand and SCG Home has found a humorous way to nudge the people to look back at the home they are living in and to find that there are things that are certainly needs improving! It's common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a "home", where it actually is the true source of happiness for us all. COVID-19 forced everyone to go under self-quarantine, so all need to stay home and there's no better chance for people to realize the importance of a home than this. This online movie depicts the simple symbol that all of us keeps looking for happiness from the outside world that simply does not last so now it’s time to stop and take care of the true source of happiness, your own home. And that is exactly the goal of this campaign.

Film advertisement created by Saatchi & Saatchi, Thailand for SCG Home, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi Thailand, Bangkok, Thailand
Production Company: Mum Films
Post-Production Company: Mum Films
Sound Production Company: Mum Films
Media Agency: Publicis Media
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paroon Suthaveepramochanon
Creative Director: Somchai Jiu
Art Director: Salin Chumwong
Art Director: Sompat Trisadikun
Copywriter: Ruksaporn Pornkeeratikul
Managing Director: Weeranuch Duangpikool
Account Management Director: Peerajet Sringean
Account Manager: Anongnart Harnprayong
Account Executive: Ajchareeya Promma
Agency Producer: Chainarong Wattanathanakun
Strategic Planner: Paemika Vesaratchpong
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
Gm: Chattakul Nachaisit
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
Pm: Sumittra Kudcharoen
D.o.p: Teerawat Thitikornwanich
Casting: Surangkana Suwanjinda
Stylist: Kittisak Prasarndee
Location Manager: Penrat Juitoop
Post-Production: Rattana Leedamrongprasert
Editor: Dechmongkol Prasertsit
Editor Support: Kritsana Thaweesang
Colorist: Rattana Leedamrongprasert
Art: Dusit Yapakawong
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