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Skilled truck driver driving on the edge

Campaign
Agency Network: 
Published/Aired: 
February 2012

Also From This Campaign 3

Description

The Scania Driver Competitions is a global competition engaging more than 40 markets to participate in finding the most skilled driver every other year. The driver has to complete a theory test and will then be invited to perform a skill test on their local market involving skills like maneuvering, fuel economy, cargo securing, defense driving etc. The winner will then compete in the finals in Södertälje, Sweden in mid-September 2012. http://www4.scania.com/sdc-2012/

Film producer Cecilia Svärd

Film advertisement created by Crispin Porter + Bogusky, United States for Scania, within the category: Automotive.

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Associate Creative Director: Mattias Berg
Copywriter: Jim Connolly
Design Director: Christian Knutsson
Client Service Director: Kristian Jörgensen
Account Manager / Content Supervisor: Alexandra Moberg
Still photographer: Mattias Berg
Post production: Jörgen Bengtsson, Daniel Svärd
DOP: Paul Blomgren
Sound: Joacim Starander
Editor: Erika Gonzales
Color grading: Anders Hjelmström / Pixelpost
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Highest Rated

vote4pedro's picture

I've seen basically the same video on Discovery. So while this is the most compelling piece they produced (which isn't saying much), it's not overly creative or original.

vote4pedro
Activity Score 4601
Copywriter
Hadrons's picture

This driver is as cool as a cucumber. I like him. (He doesn't look bad either..)
where do I sign up ? ( I'll puke before)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture

What a view from inside his truck. And the contest is not bad either.

Temple
Activity Score 11341
Creative Director
chuckieT's picture

3 mins?

chuckieT
Activity Score 680
Creative
vote4pedro's picture

I've seen basically the same video on Discovery. So while this is the most compelling piece they produced (which isn't saying much), it's not overly creative or original.

vote4pedro
Activity Score 4601
Copywriter
Layoneil's picture

Alright, first I wouldn't jump in that truck to film this driver, no matter what.

Second, even if I did I'll make sure to sit on the passenger seat, on the opposite side of the cliff,
so if the truck fall off...

But that's a bummer, because the cliff is changing side as you drive up the mountain !

Anyway, I wouldn't jump in that truck I'd rather walk !

Layoneil
Activity Score 9
Graphic Designer
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