Scania has taken on the toughest challenge of them all – the race against time. A challenge that involved 14 trucks having to keep track of every second. Literally. At a deserted airfield in the middle of nowhere, Scania set out to create a gigantic clock made out of trucks – one that would run for 24 hours straight.
Film advertisement created by TBWA, Sweden for Scania, within the category: Automotive.
Executive Creative Directors: Kalle Widgren, Kalle Widgren
Executive Client Director: Robert Schelin
Creatives: Alexander Fredlund, André Persson, Lina Franzon, Stephanie Moradi
Producer: Anna Bergström
Account Manager: Annika Molnár
Planner: Håkan Engler
Graphic Designer: Christian Styffe
Additional Credits: B-reel
Director: Patrik Gyllström