Take your time to enjoy. Take your time to pay.

Agency Network: 
November 2021


Scalapay is the latest Italian fintech that offers a split payment solution in 3 monthly installments, all without having to pay any fees or interest. Built for both online or in-store purchases, this payment method will allow you to improve your daily life with quality products and services without breaking your monthly budget.

Through this first brand campaign, Scalapay wants to show instalment payments in a different light – instead of compulsive purchases, the brand promotes a more sophisticated vision. Buying in 3 instalments without fees means giving yourself the means to buy better: high quality products that you really enjoy. The campaign shows just that, a series of characters caught in the midst of contemplating their purchases. This moment of contemplation is imagined visually as a slowing down of time in the middle of the surrounding frenzy.

Film advertisement created by Buzzman, France for Scalapay, within the category: Finance.

Advertising Agency: Buzzman, Paris, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Directors: Thibault Picot, Yvonnick Le Bruchec
Copywriters: Thibault Picot, Yvonnick Le Bruchec
Account Director: Tanguy Mortreuil
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of Production: Vanessa Barbel
Production: Ayman Jaroudi, Morgane Gaspar
Production: Birth
Director: Matvey Fiks
Producer: Yohan Ungar
Sound Production: Schmooze
Music “Stasera Canto”: Natalino Otto
Photographer: Peter Funch
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