Hyakunin-Isshu is a traditional Japanese card game, which matches 100 pictures with related 100 famous poems. We adopted this familiar format for Japanese and reinvented a game called "Hyakuniku-Isshu", which matches 100 meat parts with 100 meat poems.
Film advertisement created by BBDO, Japan for SBS, within the category: Media.
Creative Director: Masaki Honda
Art Director: Yoshiyuki Kaneko
Planner / Copywriter: Tatsuro Kumaki
Planner: Risa Taoka
Director: Yoshitomo Yao
Producer: Reiji Tachibana
Puroduction Managers: Koharu Kumada
Photographer: Keisuke Inoue
Food Stylist: Yuko Hara