100 meat parts with 100 meat poems

Agency Network: 
August 2016


Hyakunin-Isshu is a traditional Japanese card game, which matches 100 pictures with related 100 famous poems. We adopted this familiar format for Japanese and reinvented a game called "Hyakuniku-Isshu", which matches 100 meat parts with 100 meat poems.

Film advertisement created by BBDO, Japan for SBS, within the category: Media.

Advertising Agency: BBDO Japan / I&S BBDO, Tokyo, Japan
Creative Director: Masaki Honda
Art Director: Yoshiyuki Kaneko
Planner / Copywriter: Tatsuro Kumaki
Planner: Risa Taoka
Director: Yoshitomo Yao
Producer: Reiji Tachibana
Puroduction Managers: Koharu Kumada
Photographer: Keisuke Inoue
Food Stylist: Yuko Hara
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kleenex's picture

This reminds me of the classic Joe Boxer ad that was posted here. Too bad this was not in English subtitles.

Activity Score 58777
Web Designer/Developer
halaby87's picture

looks ok

Activity Score 10498
Marketing Manager |


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