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One Small Step

Agency Network: 
Published/Aired: 
January 2020

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Description

Too many shoes end up in landfills for too long. We’re not good with that. That’s why at Saucony, we’re developing a biodegradable shoe with two goals in mind. To experiment with sustainable materials that don’t come from oil. And to learn how to make shoes that will break down faster at the end of their lives. So our biodegradable shoe will be made from natural materials and renewable resources. Our goal is for it to have no plastics, no bio-plastics, and no plastic derivatives. It’s one small step towards reducing our footprint.

Film advertisement created by Arnold, United States for Saucony, within the category: Fashion.

Advertising Agency: Arnold Worldwide, USA
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