Sasa To The World

Agency Network: 
March 2021


The world has lived with COVID-19 for a year. During this hard time full of uncertainty and sorrow, a shade of light has gradually changed sadness into hope, with breakthroughs in vaccines now people have adapted, ready to get up and get their normal life back.

Sasa & Finch wants to appreciate the progress, hard times, and all the hardships that we’ve endured for the past year around the world.

Through a simple song and uplifting music video in collaboration with the Indonesian Music Group; HiVi!, we want all the people regardless of their belief, ethnicity, and nation, to just enjoy the moment and stay hopeful with us.

Film advertisement created by FCN, Indonesia for Sasa, within the category: Food.

Advertising Agency: Finch Agency, Jakarta, Indonesia
Chief Creative Officer: Yerry Indrajaya
Creative Director: Max Roza Natadjaya
Creative Group Head: Eno Ruge
Creative Group Head: Audra Rasjid
Senior Art Director: Gianine Cindy
Junior Art Director: Devi Merakati
Copywriter: Maynita Eva Panggabean
Copywriter: Azvina Firanza Alamsyah
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