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Never uncomfortable

Agency Network: 
Published/Aired: 
May 2015

Description

Working with the show's writers, Ignited created this “circle of comfort” stunt to demonstrate that no matter how uncomfortable a situation, Sanuk shoes will always keep people comfortable. Instead of a traditional TV spot, Ignited and Sanuk chose to go the more unique route of creating a branded segment on a popular late night show in an effort to convey Sanuk’s comfort messaging in an organic and humorous way.

Film advertisement created by Ignited, United States for Sanuk, within the category: Fashion.

Advertising Agency: Ignited, USA
Chief Creative Officer: Eric Springer
Art Director: Kevin Smith
Creative Director / Copywriter: Kevin Samuels
Copywriters: Joseph Katool, Brian Hallisey
Producer: Mike Dobbs
Senior Producer: Sam Helphand
Account Director: Christel Roldan
Account Executive: Janai McElroy
Photographer: Gary Copeland
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Highest Rated

kleenex's picture

Goofy Talk show stuff.

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

Horrible idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Goofy Talk show stuff.

kleenex
Activity Score 58797
Web Designer/Developer
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