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Desert

Agency Network: 
Published/Aired: 
September 2008

Description

Film advertisement created by Firstell, China for SanLu Milk, within the category: Food.

Advertising Agency: Firstell Communications, China
Account Staff: Kevin Xi, Richard Hu, Mary Zhang
CCO: Murphy Chou
Creative Directors: Murphy Chou
Copywriters: Murphy Chou
Art Directors: Murphy Chou
Agency Producer: Grace Cao
Production House: Inshow Film
Production Producer: Vincent Chen
Editor: The Oriental Post
Sound Design: The Oriental Post
Photographer: Tanon Wattanapaibool
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Highest Rated

theartiz's picture

Got Silt?

theartiz
Activity Score 82
Art Director
consolidated.db's picture

What about

"For the past 15 years we've only had one melamine contamination outbreak.

You gotta like those odds."

consolidated.db
Activity Score 545
Copywriter at Ad Land
whitespace's picture

EAT SAND, BABY!

whitespace
Activity Score 1953
Creative Director
simon.gross's picture

So you sold a lot of powder. What's that got to do with me?

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
CGilb09's picture

Lots of people are followers... It's a strategy that's used all the time, and works.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

空谷足音's picture

Funniest idea but worst milk!

空谷足音
Activity Score 26
Copywriter at bac
Adaddicted's picture

"Made in China - the original duplicate"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

sneakyhands's picture

who cares?

sales volume is for investors, what does this desert taste like?

PS: if that's true, at least thank your customers.

sneakyhands
Activity Score 1857
Copywriter
Andy-B's picture

You are talking bull shit!

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
petek's picture

no bullshit at all

petek
Activity Score 1894
Creative Director
sneakyhands's picture

engaging you takes me down a notch, but i'll bite. what in the ad makes you want to BUY the MILK they're selling?

sneakyhands
Activity Score 1857
Copywriter
sadwitch's picture

wow,nice!melamine desert!!
so funny to see this vedio while the production is in quality trouble now
ashamed

sadwitch
Activity Score 24
Copywriter at Euro RSCG |

U m8 say Im a dreamer,but Im not the only 1

keddy's picture

Looks like a Jerry Brukheimer (chuckles)

"Catch Jerry Brukheimer's next...SAHARA IN CHINA"

Nicely done

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

justpassingby's picture

whats that got to do with the price of milk in China?
it i nicely done though

justpassingby
Activity Score 1368
Other
Andy-B's picture

Its not about price! its about the volume they've got

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Pooja Nair's picture

Much better way to explain volumes than to name a large number! This ad works.

Pooja Nair
Activity Score 12
Planner at saatchi & saatchi
Andy-B's picture

Ha! I like it!
I was like... what the hell is happening here?
But, I got it & freaking funny! hahah

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Wordnerd's picture

yummy :P

Wordnerd
Activity Score 6692
Copywriter
puppiepoppy's picture

This is considered a 'GREAT' tv commercial after you've read the attached URL link. Nothing compare to this.

http://www.chinadaily.com.cn/china/2008-09/12/content_7020499.htm

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

theanc's picture

Is it just me or the text is written wrong?

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

wasuntitled's picture

Concept is bit controversial. But Art Direction is Brilliant

wasuntitled
Activity Score 30
7th Frontier-Designer |

WASANTHA

theartiz's picture

Got Silt?

theartiz
Activity Score 82
Art Director
xenia's picture

concept's bad... nothing more to say about it!

xenia
Activity Score 10
universite de montreal
Guest's picture

难道三鹿还跑去祸害国外的消费人群 ?

Guest
Guest's picture

no one will belive it now

Guest
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