The Smash-proof Guitar

Agency Network: 
April 2019


Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it.

Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.

Advertising Agency: Forsman & Bodenfors, Goteborg, Sweden
Account Supervisor: Greger Andersson
Account Manager: Åsa Pedersen
Creatives: Kim Cramer, Björn Engström, Stefan Thomson, Anton Eriksson, Viktor Eriksson
PR-strategist: Bjarne Darwall
Digital-strategist: Peter Gaudiano, Malin Careborg
Designer: Ingrid Arnsand Jonsson, Jerry Wass
Planner: Daniel Sjöstrand
Agency producer film: Anna Junker Lundin
Technical producer: Helena de Brun
Photo credit: Patrik Olsson
Production company: Bleck Film
Director: Marcus Svanberg
Producer: Robert Feniger
Exec producer: Josefin Kollberg
D.O.P: Carl Nilsson, Jo Eken Torp, Andres E Sanchez
Editor: Johan Kjellberg
Colorist: Nicke Jacobsson
Online: Wille Rising
Service Production Miami: Green Tea Films
Producer: Natasha Chapman
Sound: Fredrik Sundberg / PLOP
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