The “Let’s Turn Things Around” national campaign for the San Diego Zoo Global Wildlife Conservancy aims to compel prospective and current donors to save animals facing imminent extinction. The campaign will launch on World Rhino Day (9/22/17) in hopes of raising awareness and donations for Northern White Rhinos, an animal under 24-hour surveillance as only three remain on Earth. To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the northern white rhino slipping away into nothingness through the grasps of an hourglass.
Film advertisement created by Epsilon, United States for San Diego Zoo Global Wildlife Conservancy, within the category: Public Interest, NGO.
Chief Creative Officer / Creative Director: John Immesoete
SVP, Executive Creative Director: Brendan Mckenna
Creative Director: Dennis Heidebrink
Associate Creative Director, Copy: Marc Squiers
Associate Creative Directors, Art: Mark Bell, Carole Ambauen
Senior Art Director: Lisa Patrizio
Copywriter: Marlo Habeeb
Senior Production Artist: Wendy Cagwin
Executive Producer, Head of Content Production: Jill Frank
Content Production Producer: Annie Varberg