Wonder-full

Agency Network: 
Published/Aired: 
April 2010

Description

Dubbed "Wonder-full", the spot is the first of Samsung's 2010 "Dedicated to Wonder" campaign that features a family of three who, on a visit to an aquarium, conduct the improbable feat of slicing out a large cube of water, fish intact, lashing it to the roof of their car and driving it home, where the father sets the square on the living room entertainment center and compresses it into the new ultra slim Samsung 3D LED TV. As the family relaxes on the couch, Samsung 3D active glasses on, a stream of sea creatures pours from the screen and appears to hover over them in the living room, giving the sensation of 3D action even to viewers watching in 2D.

Film advertisement created by Leo Burnett, United Kingdom for Samsung, within the category: Fashion.

Advertising Agency: Leo Burnett, USA
EVP / Executive CD: Bob Price
Executive CD: Mark Gettner
CD: Mike Doyle
SVP / EP: Vincent Geraghty
SVP / Account Director: Trent Buterbaugh
Account Director: Melanie McCord Behling
Prod Company: Rabbit
Director: TWiN
DP: Mauro Fiore
EPs: Douglas Howell, Joby Barnhart
Head of Production: Jeff Sommar
Producer: Shelby Ross
Production Supervisor: Jay Spangler
Asst. Production Supervisor: Lana Greenaway
Editorial: Union Editorial
Editor: Jim Haygood
EP: Michael Raimondi
Post / Effects: Digital Domain
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Highest Rated

lucdesaulniers's picture

Lovely ad. Too bad the product is not at par with it. These glasses shuts one lens then the other one (alternating to create depth). 300$ a pair (battery excluded). Not like the ones in movie theater.

lucdesaulniers
Activity Score 1145
shahidali's picture

Brilliant!!!! Excellent is an understatement. Btw, the blue visual reminds me of 'Starry night' by Vincent Van Gogh

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Critic's picture

Too good. Excellent work.

Critic
Activity Score 271
Copywriter at Slow shutters
netei's picture

explains descriptive & detailed what the product is... thank you. creative? ....

netei
Activity Score 215
alexander_bickov's picture

Amazing execution

alexander_bickov
Activity Score 3279
indranil's picture

Simple Wonderfull

indranil
Activity Score 30
Mumbai
pulchinela's picture

wonderful

pulchinela
Activity Score 1175
Rafael Steffen's picture

This is good. The concept and the way that they show the idea of 3D.
Congrats. You`ve got it

Rafael Steffen
Activity Score 61
CLK Propaganda
Adaddicted's picture

That's a wow and a half!!! No commentary required. Mute and watch, you get the message! !0*

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Henry Haube's picture

obvious, friendly, good - aware of trends?

Henry Haube
Activity Score 6
brandingworthspreading's picture

Fun idea. I'm just a bit concerned about the future of the product. Will we really need forever 3D glasses?

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

lucdesaulniers's picture

Lovely ad. Too bad the product is not at par with it. These glasses shuts one lens then the other one (alternating to create depth). 300$ a pair (battery excluded). Not like the ones in movie theater.

lucdesaulniers
Activity Score 1145
Guest's picture

No with owfped.

But, if they can sell you old idea of 100 years old with flash new package, that is because they have a lot of money to fool people through advertising.

www.owfped.com

Guest
LeeHarvey's picture

Looks amazing! Well done, congrats.

LeeHarvey
Activity Score 3045
Creative Director
Prime83's picture

WOW

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Garlos Sánchez's picture

Brillant idea!

Garlos Sánchez
Activity Score 47
Graphic Designer
Andre Maia's picture

Great execution!

Andre Maia
Activity Score 9
Copywriter
vote4pedro's picture

old idea. but nice execution.

vote4pedro
Activity Score 4601
Copywriter
Nguyen Thanh Hai's picture

emotion

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
Brain-Art's picture

Great

Brain-Art
Activity Score 1101
Graphic Designer
Alan Zed's picture

Poor idea, good execution = poor ad

Alan Zed
Activity Score 58
Copywriter at Paris
Guest's picture

beautiful work from TWIN. Nice boys:)

Guest
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