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True beauty is curved

Campaign
Agency Network: 
Published/Aired: 
October 2010

Also From This Campaign 2

Description

Film advertisement created by Cheil, Netherlands for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Martin Dijkstra
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Highest Rated

everartz's picture

i was also expecting the final work to be far better than the cheap looking laptop which appeared the end!

everartz
Activity Score 7613
Art Director |

| everartz |

whatthefudge's picture

Did anyone else notice the woman? I was so focused on the notebook that I almost missed her. This ad is not curved – it's screwed.

whatthefudge
Activity Score 1266
kleenex's picture

I was so totally not expecting this at all. A total fail.

kleenex
Activity Score 58645
Web Designer/Developer
LeeHarvey's picture

Well I DID see the girl and she has NO CURVES whatsoever. She's as flat as a notebook, oh wait, is that what they're trying to say? Epic fail.

LeeHarvey
Activity Score 3045
Creative Director
New Nice and Fun's picture

Maybe the worst idea of the year.

As Lee Harvey said it, she has no curves + who still think that a naked girl can make you want to buy a computer ???

New Nice and Fun
Activity Score 377
Sdb's picture

Pheew.. The music is good.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
everartz's picture

i was also expecting the final work to be far better than the cheap looking laptop which appeared the end!

everartz
Activity Score 7613
Art Director |

| everartz |

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