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So smart, so Samsung

Agency Network: 
Published/Aired: 
December 2011

Description

Film advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Israel
Chief Creative Officer: Rony Schneider
Creatives: Maya Sharan, Asaf Tamir, Yaara Ashkenazi
Account Director: Comi Karmon
Account Executives: Tehi-lee Peters, Tal Shmueli, Dana Sade Lavan
Strategic Planning Director: Itay Boneh
Production Manager: Iris Yisraeli
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SolarisN1's picture

Very nice

SolarisN1
Activity Score 44
Marketing Manager
karmacoin's picture

Very Pro

10* for xmas

karmacoin
Activity Score 688
Hadrons's picture

nice. even tough i am bias.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jullyart's picture

nice production

jullyart
Activity Score 65
Art Director
PurpleHaze's picture

Really nice...although it reminds me a lot of Honda's 'the cog' TVC
http://www.youtube.com/watch?v=_ve4M4UsJQo

PurpleHaze
Activity Score 53
Copywriter |

*BendingTheTwisted*

simonds08's picture

don't know the logistics of it but would be cooler if all of the steps were actually self automated movements like the dvd popping out. i.e. the washing machine doors need a person to open them as apposed to the automatic vacuum which does its own thing.

simonds08
Activity Score 598
Wordfruit's picture

I like this :)

Wordfruit
Activity Score 1023
certaintly's picture

although i recognize the strategy used to get the basketball into the bin was clever, i think it would have been better if the problem they solved was a problem that required actual intelligence, rather than physical prowess

certaintly
Activity Score 3994
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