We address the feelings of those who feel like Star Wars!
Samsung Turkey needed new ideas on the concept and communication processes of the special bundle, including Galaxy Note 8, Gear S3, exclusive figures and all other products, which was tailor-made for “Star Wars: The Last Jedi” movie. We chose the story of a father and daughter, both Star Wars fans, to meet this need of Samsung. We undertook all launching procedures from the package design and TVC to digital media trailers.
In our trailer, we see the story of a girl, who starts to hear sounds from the Star Wars world and go beyond the limits of her imagination, and discovers the real force while trying to figure out where the sound really comes from.
Film advertisement created by Roy+Teddy, Turkey for Samsung, within the category: Electronics, Technology.