Agency Network: 
March 2017


Campaign for washing machine Samsung AddWash. Samsung AddWash - washing machine with a unique technology that allows you to add clothes during the washing process. The story in the movie is based on the insight that children are not ready to give their favorite toys for washing, even when they are very soiled. This is a story about feelings, about the miracle of the love from parents to their children аnd to each other. It is so easy to create a miracle and breathe feeling into your life. You only need to have a little imagination and machine Samsung AddWash.

Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Advertising Agency: Cheil Ukraine, Kiev, Ukraine
Creative Director: Vladyslava Denys
Art Director: Eugene Ovchar
Copywriter: Pavel Pastushenko
Photographer: Vladimir Tochanenko
Account Director: Alexey Polishchuk
President: Irina Solovyova
Production Studio: Esse Production House
Executive Producer: Vitaliy Sheremetyev
Director: Maxim Ksenda
Director of Photography: Elena Chekhovskaya
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