Guinness World Records largest game of dodgeball

May 2010


On Wednesday, May 12, 2010, 712 players from the New York Tri-State area were armed with 600 dodgeballs to compete in this record-setting game. The previous record of 450 dodgeball participants was crushed as the blue team and yellow team hurled the rubber balls back and forth at each other until one team emerged triumphant. After hundreds of players were pelted with dodgeballs and eliminated from the game, the blue team claimed victory. Ten players from the winning blue team were selected by raffle and they, along with the last man standing on the yellow team, received new Samsung Reality phones for their athletic skills and bravery. All of the game’s players received scratch cards with the opportunity to win Reality phones and gift cards, and t-shirts to commemorate their participation in the record-breaking attempt. Additionally, Samsung Mobile donated the dodgeballs used in the game to the Boys and Girls Club of Manhattan and Covenant House of New York.

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sloppy4's picture

they gave away 11 whole phones? generous.

Activity Score 1492
R U serious's picture

Oh nooooo...

I like how they cut the video into tiny little pieces and added the disco music to camouflage an epic fail.

R U serious
Activity Score 418

Say my name, say my name...

Hibon's picture

This won't make a buzz!!!!

Activity Score 3734

Simple ideas are the best !

Hiperion's picture


Activity Score 3138
Creative Director at zinkproject Valencia
bubblestheclownfish's picture

BIG missed opportunity with brand tie-in. They're launching the Samsung "Reality" right? Do something thematic. Do a worldwide virtual "reality" dodgeball game on the web if you want events. As-is you might as well have a tomato-stomping festival or a kite-flying parade as neither one of these (or a huge dodgeball game) have anything to do with the brand. This is just an event sponsorship. Couple of stars for effort, but none for think-through.

Activity Score 614
Creative Director
tytpol's picture

No buzz in it.

Activity Score 777
Copywriter |

Guest's picture

Somethings wrong in it. Feel no connection to the product/brand, lots of people, kind of pointless, no fun.

Duckman's picture

^ ^ ^ I sad that ^ ^ ^

Activity Score 520
Art Director at Saatchi & Saatchi |

Trifles make perfection, and perfection is no trifle.

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