Flex Your Way

Agency Network: 
April 2021


Samsung continues to bet big on the future of foldables with a new global campaign, ‘Flex Your Way,’ featuring both the Galaxy Z Fold2 and Galaxy Z Flip 5G. Set to Shirley Ellis’ ‘I See It, I Like It, I Want It,’ the stylish yet playful campaign shows off how Samsung’s two category-defining foldables are changing how people will use their phones forever. From watching, multi-tasking and gaming on the Galaxy Z Fold2’s big tablet-like screen (that still folds into your pocket) to video-calling hands-free and tripod-less selfies on flex mode with the Galaxy Z Flip 5G, Samsung has two unique phones that are pushing the boundaries to evolve mobile culture and they’re not afraid to flex it. After seeing both foldable devices flexing in the campaign, the takeaway is no longer “if” someone should get a foldable but which one.

Film advertisement created by Ogilvy, United States for Samsung, within the category: Electronics, Technology.

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rafaelkuvasneymarcolin's picture

Cute girl, what's her name?

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