Agency Network: 
October 2012

Also From This Campaign 3


Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.

Advertising Agency: Mayo Draftfcb, Peru
Chief Creative Officer: Humberto Polar
Copywriters: Renato Farfán, Javier Wong, Victor Vélez, Giacomo Ferruzo
Art Director: Gabriel Capurro
Head of Art: Ivan Tahara
Executive Producer: Milagros Vargas
DoP: Luiz Zelada, Marco Zelada
Agency Producer: Ximena Lazo
Post production: Kazoo
Music: Kazoo
Account manager: Manuel Vinatea
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Highest Rated

N17's picture

something is missing.

Activity Score 475
Creative Director
Klara K.'s picture

"Saved by TV" doesn't really do it for me. And the style reminds me too much of Coca Cola Zero commercials.

Klara K.
Activity Score 3343
Charles University in Prague
Temple's picture

Agree with Kachka. And to be even pickier, what is this decolorized 2000's telecine doing here.

Activity Score 11339
Creative Director
kleenex's picture

I say the ads work, but I do wonder why they went with the decolorized 2000's telecine crap..

Activity Score 58777
Web Designer/Developer
N17's picture

something is missing.

Activity Score 475
Creative Director
DaAvitar's picture

I could tell the target audience is the 18-34 but somehow this doesn't click with me.......

Activity Score 198
Nike Diesel's picture

Agree with Kachka and Temple. And to be the pickiest, what's up with the antenna on the product?

Nike Diesel
Activity Score 13708
Art Director
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