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Tour Bus: Poverty Isn't Always Easy to See

Campaign
Agency Network: 
Published/Aired: 
July 2017

Also From This Campaign 4

Description

The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone.

Film advertisement created by Grey, Canada for Salvation Army, within the category: Public Interest, NGO.

Advertising Agency: Grey, Canada
Creative Creative Officer: Helen Pek
Executive Creative Directors: Joel Arbez, James Ansley
Art Director: Ryan McNeill
Copywriter: Darrel Knight
Strategic Planners: Ian Westworth, Jean-Claude M. Kikong
VP Client Services: Nicole Lupke
Account Director: Siobhan Doyle
Account Executive: Lindsey Proudfoot
Producers: Erica Metcalfe, Vanessa Birze
Editor: Robin Haman
Director of Technology / UX: Marc Cattapan
Production Company: Westside Studio
Director: Fraser White
Executive Producers: Michelle Rich, Scott Houghton
Music / Sound Design: Apollo Music
Colour: Alter Ego
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Highest Rated

kleenex's picture

I do not think the video spot worked that well.

kleenex
Activity Score 58657
Web Designer/Developer
kleenex's picture

I do not think the video spot worked that well.

kleenex
Activity Score 58657
Web Designer/Developer
Wrong Opinion's picture

feels forced, and why would tourists care anyway?

Wrong Opinion
Activity Score 293
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