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Destiny, 3

Campaign
Agency Network: 
Published/Aired: 
December 2009

Also From This Campaign 3

Description

Film advertisement created by BBDO, Mexico for Sabritas Foundation, within the category: Public Interest, NGO.

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Carlos Oxté
Creative Team: Carlos Oxté
Account Team: Eduardo Delgado, Alejandra Pérez, Paola González
Agency Producer: Francisco Muñoz
Production company: Cluster Studio
Producer: Samuel Rosete
Art Direction: Eduardo Keys
Animation: Fernanda Heredia, Antonio Chaparro, Ben Stonehouse
Sound Design and Audio Post Production: Lookas Audio
Sabritas Foundation: Jorge Larabonilla, Palmira Camargo, Alejandra Vélez
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Highest Rated

amberkazi's picture

love it!

amberkazi
Activity Score 7
Graphic Designer
morse's picture

Too long...

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alubia's picture

Ok, I don't work at BBDO Mexico but I understand the concept. It's not like we see here, we should begin to see Chapter 1, which shows the problem, Chapter 2, which shows the help you give and Chapter 3 is an acknowledgment. It's a nice story in three stages, a bit long for me and the music is tedious but art grabs you and communicates well what the Sabritas Foundation does and seeks. Unfortunately, that's it. The hand that comes and helps it's literal for me and think the concept is not new. Good job anyway.

Alubia
Activity Score 54
Pub
amberkazi's picture

love it!

amberkazi
Activity Score 7
Graphic Designer
sarvagya's picture

gr8!

sarvagya
Activity Score 77
art trainnee |

Sarvagya

cruzialx's picture

Superb! Str8 Forward

cruzialx
Activity Score 194
Affinity Express Inc.
mgriff21's picture

I like the buildup and the illustration style to the art direction. bravo!

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

cef's picture

like it

cef
Activity Score 547
Copywriter
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