So what is Integrated Advertising?

Agency Network: 
September 2012


Film advertisement created by Saatchi & Saatchi, Israel for Saatchi & Saatchi, within the category: Agency Self-Promo.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Executive Creative Director / Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov, Shiri Hadar / The Sound Makers Productions
Sound Editor: Itay Swisa
Hand Models: Liat Samuel, Yogev Sivan
Post Production: Snowball Studios
P.P. Producer: Orit Chlebowski
On-line Editors: Andrey Lutsker, Ariel Levental
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Highest Rated

theoldkettle's picture

Interesting ad!

Activity Score 212
Art Director at Future Group
calvinslogic's picture

Kudos on the effort...but was it all worth the effort?! I'm focussing on the message that this communication is driving. It was lengthy and sped up at portions, leaving me with a convoluted message. Again, great production value, I do not deny that.

Activity Score 23
kleenex's picture

I love the effort.....

I thought I got what was integrated marketing was from the video.

Activity Score 58777
Web Designer/Developer
t1sh0cfc's picture

Very nive from Saatchi :) I like their approach.

Activity Score 38
theoldkettle's picture

Interesting ad!

Activity Score 212
Art Director at Future Group
fake md's picture

in irrelevant addition to ad: start to watch with the manowar's warriors of the world united...

fake md
Activity Score 34
Copywriter at Istanbul
lezy's picture

awsm ad
very clear

and informative.

in all 3.41 min of awsm creativity of communication.

Activity Score 377
JCG's picture

GREAT WORK! pristine explanation and very usefull to show students what is the near future of advertising.

Activity Score 39
JavierGarza's picture

Great work!

Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) | |

indiamoin's picture

Truly Clever & precise communication

Activity Score 2
Graphic Designer
right brain's picture

I love the animation, but they are introducing integrated advertising as if it's some new thing. The best campaigns have been integrated since the dawn of sponsors.

right brain
Activity Score 7
Creative Director at Right Brain Design, Inc.
Madibaman's picture

Fantastic effort, but I think there was simply too much going on all at once. The video was great, but then there was the bouncy music, plus a sh*tload of VO - waaay too much was said too quickly. I got so engrossed by what was going on on-screen, I completely tuned out the messaging about 30 seconds into it. I want to love it, but in my opinion, it kind of backfired.

Activity Score 110
Creative Director
maesepedro's picture

The art direction is cute but this folksy, homemade style has been done to death, the music is annoying and I've heard this definition of integrated advertising a million times before.

Activity Score 90
Albion London
WiNtSoN's picture

Interesting! But since the art direction is kind of fantasy, thus I can't pay full attention on both the message and the art works. It took me a several views in order to fully understand the message but yet the art works are still GREAT! I Love them! :D

Activity Score 9
the pencil's picture


the pencil
Activity Score 235
Art Director
MJones675's picture

This was better stated then an Integrated Marketing and Promotions textbook I have.

Activity Score 16
Media Buyer at Boulder, CO
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