Truck

Agency Network: 
Published/Aired: 
January 2016

Description

Film advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Art Director / Copywriter: Luc Du Sault
Account: Alexandra Laverdière, Mireille Côté, Catherine Darius
Agency Producer: Isabelle Fonta
Director: François Lallier
Production House: Nova Film
Producers: Dominik Beaulieu, Pierre-René Bonnette
DOP: Yves Bélanger
Sound Design: Olivier Rivard / BLVD
Visual Effects: Rodéo FX
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Highest Rated

Sacrilegend's picture

Same, but Lord, does the craft need some work. Poorly directed, poorly written—no tension. You obviously know what's going to happen.

Sacrilegend
Activity Score 3394
Copywriter
Dzsoi's picture

The headline could be more in line with the idea... it could have been written before they came up with the concept.
It's just the message from the brief.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

i like the idea.

kleenex
Activity Score 58791
Web Designer/Developer
Sacrilegend's picture

Same, but Lord, does the craft need some work. Poorly directed, poorly written—no tension. You obviously know what's going to happen.

Sacrilegend
Activity Score 3394
Copywriter
damnson's picture

Agreed.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Cool

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

maper's picture

Made by a one man band. It shows.

maper
Activity Score 208
Copywriter at Circul8
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