Energy giant

Agency Network: 
Published/Aired: 
July 2009

Description

Film advertisement created by Jung von Matt, Germany for RWE, within the category: Industrial, Agriculture.

Caption

It can be so easy to make big things happen. When you're a giant.

Advertising Agency: Jung von Matt / Elbe, Hamburg
Marketing Director: Sabine Schmittwilken
Marketing Executive: Charlotte Kreft
Media Relations Executive: Annett Urbaczka
Executive Creative Director: Sascha Hanke, Wolf Heumann
Creative Directors: Jens Pfau, Tobias Grimm
Copywriter: René Lamberti
Chief Consultant: Carl-Christian Berge
Consultant: Guido Kirschner
Head of Planning: Karen Heumann
Planning Executive: Achim Rietze
Film Producer: Julia Cramer
Music Production: White Horse Music Team, Hamburg
Composers: Gerrit Winterstein (Head Composer), Klaas Nocken
Music Title: I Love the Mountains
Artist: Houaida (an up-and-coming German star)
Animation: Fido, Stockholm
Producers: Claes Dietmann, Thomas Deutschmann
Line Producer: Anders Singstedt
Director: Andrés Rosas Hott
Creative Director: Kaj Steveman
VFX Supervisor: Cameron Scott
Concept Sketch Designers: Joel Sundberg, John Wallin
Matte Painting Artists: John Wallin, Svante Fjaestad, Mikael Widegren
3D Modelling: Mattias Forsström, Magnus Ericsson, Joakim Eriksson, Markus Sterner, Martin Johansson
Animators: Cameron Scott, Staffan Linder, Kristian Ström, Rikard Engqvist, Robert Karlsson, Joakim Eriksson
Lighting / Rendering Technicians: Peter Aversten, Mattias Forsström, Frederik Brännbacka, Joakim Eriksson, Marcus Sterner, Martin Johansson, Anders Nyman, Johan Gabrielsson
Technical Animators: Timmy Lundin, Björn Rydahl, Frederik Limsäter, Anders Nyman, Cameron Scott, Frederik Brännbacka
Ocean Systems Technicians: Björn Rydahl, Frederik Limsäter
Compositing Technicians: Daniel Norlund, Martin Borell, Mattias Alvarsson, Andreas Karlsson, Frederik Brännbacka
Systems Operator: Thomas Ericsson
Online Editor: Tomas Näslund
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Highest Rated

Guest's picture

Me like!!!

Guest
Guest's picture

easy to make big things happen if you have a 100-head crew.
too bad it doesn't load.

was wondering if you could do this with half as many people (would save you lots of energy)

Guest
ivan's picture

I updated the file. Is it playing fine now?

ivan
Creative Director at Ads of the World
Guest's picture

works well

Guest
Guest's picture

Eher ein Grund, sich nicht für RWE zu entscheiden.

Guest
Guest's picture

Clear Message, gains sympathy for a big, not very sexy brand, very well executed. Good one!
Btw: Ivan, could we have more of Cannes 2009 please? :) anyway thank you for this site and inspiring ads from all over the world.

Guest
ivan's picture

Sure thing. I'll put up whatever is missing first.

ivan
Creative Director at Ads of the World
Guest's picture

like it, amazing commercial! the fat guy looks a bit like shreck, doesn´t he?
seems to be a very curagious step for an energy company which is
most of the time more hated than loved

Guest
mpared's picture

I love the song!! nice one

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

RWE is a green giant?! Oh, gimme a break...

Guest
Wordnerd's picture

very well executed. but the actual content? come on..

Wordnerd
Activity Score 6690
Copywriter
LucasPS's picture

Muy lindo de mirar, el concepto está bien me parece, buen comericial, nada del otro mundo tampoco.

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

Me like!!!

Guest
Guest's picture

very well executed I love the animation love to see the cc and mat painting, nice song

zahir ali hod edit & director

Guest
Guest's picture

I better watch Ice Age 3

Guest
Guest's picture

National Geographic song?

Guest
Bob08's picture

Everything was fine before the sunset.

Bob08
Activity Score 749
Guest's picture

Gayest giant I've ever seen.

Still like it.

Guest
noreply's picture

Gayest giant I've ever seen.

Still like it.

noreply
Activity Score 2
Guest's picture

Why was the giant mining?

Guest
Guest's picture

This song is currently owned by the Discovery Channel. I'm sure these guys have rights as well, but it is used and creatively owned by the DS. Should have chosen something else.

Guest
Guest's picture

Bravo!!!!!

Guest
Guest's picture

congratulation for the lion!!
total deserve!

Guest
Guest's picture

wonderfull

Guest
Jorge Kubrusly's picture

Stuning!

Jorge Kubrusly
Activity Score 43
Art Director at art director |

http://jorgekubrusly.carbonmade.com

Shaulmv's picture

Good

Shaulmv
Activity Score 14
Creative Director at Amzan
HappyHour's picture

he ruined the amusement park

HappyHour
Activity Score 2377
Guest's picture

like others' thought..a splendid execution..but concerned about the content and the easy green angle

Guest
Guest's picture

Discovery Channel Song?

Guest
Guest's picture

Dear JvM, dear RWE: You have now lost contact with reality.

Guest
Guest's picture

Greenpeace posted an answer today. You can watch it here: http://www.youtube.com/watch?v=xZFGYG7acz4

Guest
ivan's picture

What does it say in English?

ivan
Creative Director at Ads of the World
Wordnerd's picture

'In 2008, 15 % of the power in germany came from renewable resources.'
'only 2% were generated by RWE'

R - very
W - little
E - Renewable Energy

I love it. That spot was pure hypocrism

Wordnerd
Activity Score 6690
Copywriter
Wordnerd's picture

News-Flash:
http://www.taz.de/1/zukunft/umwelt/artikel/1/rwe-laesst-demonstrieren/

For all non german speaking visitors of aotw:
This is an article from the daily newspaper of Berlin (TAZ), stating that rwe is sending their trainees to demonstrate PRO-nuclear power.

What is Greenpeace going to do now..?

Wordnerd
Activity Score 6690
Copywriter
kurtberengeiger's picture

From Greenpeace in English:
http://weblog.greenpeace.org/makingwaves/archives/2009/08/greenpeace_g...

Nice "viral" guys! ;)

kurtberengeiger
Activity Score 7357
Copywriter
samvijayv's picture

What does it say in English?
National Geographic song? but any way I love the song!! nice one.

samvijayv
Activity Score 104
Other
Guest's picture

Very inspirational!

Once we rid of the global monetary system, we may have a chance to see a lot of exciting inventions and toys to play with. The Mayan Meter of Evolution states that we are in the 5th day, the "Day of Ethics" (beginning in October of 2008). One can only hope that this production, as well as others, will increases awareness. Free energy, no war, no hate, high technology... If we no longer have to think extra hard about building something to expire, we will be able to advance as human beings and explore the impossible.

Big appreciation to the team for putting this together.

Thanks!

Guest
Guest's picture

the spot is ofc that what RWE wanted to be communicated. it was also done in a very nice and positive way. so props to JvM. BUT if the product is crap you can't make it better with advertising. sadly.

Guest
Guest's picture

Good Idea

Guest
Constantin.01's picture

WOW! Really an amazing piece of work.

Constantin.01
Activity Score 66
Constantin.01's picture

.

Constantin.01
Activity Score 66
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