How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment.
Film advertisement created by Publicis, Canada for RSEQ / De Facto, within the category: Public Interest, NGO.
Client: RSEQ / De Facto
Agency: Publicis Montreal
Vice-president, Head Of Creative Product: Sann Sava
Creative Direction: Mélissa Charland
Copywriting: Olivier Giguère, Éléonore Hurtibise, James Viloria
Art Direction: Mylène Bénard, Éric Bouchard
Director: Jérémie Saindon / 4zéro1
Production House: 4zéro1
Dop: Ariel Méthot