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Made in the Royal Navy - Born in Carslile

Agency Network: 
Published/Aired: 
December 2014

Description

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Professional Services.

Advertising Agency: WCRS, London, UK
Executive Creative Director: Billy Faithfull
Creatives: Ben Brazier, Johnny Ruthven
Agency Producer: Eliot Liss
Account Handling: Simon Peck, Michael McConville, Sally Borda, Louis Lunts
Strategy: Liz Baines
Media Planning: MEC
Media Buying: M4C/Carat
Website: E3
Production Company: Generator
Director: Max Fisher
Producer: Kate Arton
DOP: Jamie Quantrill
Editor: Rebecca Luff / tenthree
Post-Production: Creative Outpost
Grade: Simone Grattarola / Rushes
Audio: GCRS
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Highest Rated

damnson's picture

Nice production, but that is all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

Nice production, but that is all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I agree.

kleenex
Activity Score 58797
Web Designer/Developer
@minas_mars's picture

There is nothing interesting about this.

@minas_mars
Activity Score 1806
Art Director at TBWA |

I'm gonna try say something positive

Dzsoi's picture

Could be effective among young folks.

Dzsoi
Activity Score 8611
Copywriter
emhollis's picture

I like this commercial because it really brings the viewer down to earth while also brining them up. What you would expect to be the story of some super star hero is just the day and the life of an average man that any one who is motivated enough can be like. I enjoy how they started from a very grass routes beginning telling the life story and challenges faced before the military service that many youths can relate to. Many who are stuck in dead end positions can relate to his life before he enlisted. Showing all that he accomplished afterwords mentioning his travels, goals reached, friends made would appeal to any one who is uncertain about what they would like to do with the rest of their lives. Going along with the claims are realistic images and scenes that someone in the military would face rather than the usual action scenes that are common in most military commercials this uses realism to catch the attention of the audience.

emhollis
Activity Score 23

Evan Hollis

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