Royal Challenge Sports Drink today launched #ChallengeAccepted, a campaign that challenges gender-based stereotypes in cricket and spotlights a world of equality that will lead to a better tomorrow both on and off the field.
In the film, Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy from the Indian women cricket team and Virat Kohli come together to say that ‘A day is coming where the world needs to become equal’ and urges fans to accept the challenge to break the barriers in their mind and to see men and women’s Cricket as one game and one team which is not divided by gender.
The campaign challenges the belief that women and men’s cricket is not on par because of the perception that women are not as strong, as fast, or as fit as their male counterparts who rally bigger crowds and fanfare. To break the myth Royal Challenge Sports Drink is asking people to support the first ever mixed gender T20 match that the brand will organize with women cricketers and the Royal Challengers Bangalore team.
Film advertisement created by DDB, India for Royal Challenge Sports Drink, within the category: Sports.
Creative Director: Vishnu Srivatsav
Art Director: Jamuna Poovaiah
Copywriter: Vijay Joseph
Illustrator: Sruthin KC
Additional Credits: Aditya Kanthy, Sujay Ghosh, Namrata Bohre, Vanaja Pillai, Vidhu Vinod, Arko Majumdar, Bilal Hasan, Rahul Mathew, Sukanya Subramaniyan, Clare Joseph, Saloni Agarwal, Shrishti Dixit, Devika Dutt, Amit Kekre, Maithili Nair, Sneha Kanukolanu, Ayush Roy, Karan Wohra