A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true.
Film advertisement created by The Reactor, Australia for Royal Canin, within the category: Pets.
Creative Director / Art Director: Nick Brown
Art Director: Sam McCarron
Copywriter: Angus Smallwood
Producer: Rohan Timlock
Directors: Clare Plueckhahn / Cos We Can
Colourist: Dan Stonehouse / Crayon
Editor: Marty Gilchrist / Puffin
Sound Design: Paul Shanahan / Final Sound