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The most incredible journey

Agency Network: 
Published/Aired: 
November 2016

Description

A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true.

Film advertisement created by The Reactor, Australia for Royal Canin, within the category: Pets.

Advertising Agency: The Reactor, Melbourne, Australia
Creative Director / Art Director: Nick Brown
Art Director: Sam McCarron
Copywriter: Angus Smallwood
Production: Guilty
Producer: Rohan Timlock
Directors: Clare Plueckhahn / Cos We Can
Colourist: Dan Stonehouse / Crayon
Editor: Marty Gilchrist / Puffin
Sound Design: Paul Shanahan / Final Sound
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Simple.

kleenex
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